Description
Beautynova is one of Italy’s leading professional haircare groups, with a strong international presence and a clear commitment to innovation.
The Group’s philosophy, summarized by the concept “Hair with Care,” places product quality, respect for people, and a commitment to responsible growth at the heart of everything it does. Innovation, passion, creativity, and attention to professionals’ needs guide every stage of product development, with the aim of delivering effective solutions aligned with international market trends.
Among the brands that Beautynova will showcase at MCB Paris are Hair Company Professional and ING, two complementary brands representing different approaches to professional beauty.
Hair Company Professional is the premium brand dedicated to hairstylists seeking high technical performance, creativity, and innovation. The brand offers a complete range of products for hair coloring, technical services, haircare, and styling, all developed to deliver reliable, high-level results. Thanks to advanced formulations and continuous attention to the latest fashion and hairstyling trends, Hair Company Professional supports salons in creating customized, value-added services. The brand stands out for the strong professional expertise behind its solutions and its ongoing investment in education and technical training for hairstylists.
ING, on the other hand, represents a professional brand focused on simplicity, effectiveness, and ease of use. Its philosophy is based on the concept “Easy for You,” offering intuitive products that transform the professional routine into a simple and immediate experience without compromising on quality. The portfolio includes lines dedicated to hair coloring, treatments, styling, perming, and scalp care, developed to meet the daily needs of salon professionals. Thanks to an excellent balance of quality, innovation, and competitiveness, ING is a trusted partner for hairstylists looking for versatile and high-performing solutions.
